What do you do, Erich?
That is obviously the big questions, isn’t it? “Creative Consulting” just isn’t as micro-descriptive as “Drosophila Decapitator” when it comes to job titles.
I’ve been working on breaking down the services that I offer over the past few months, and have come up with the following categories:
- Digital Marketing
For my digital marketing work, I work with a team of young, smart, music-loving folks. We are able to quickly and cost-effectively help do effective digital marketing. Some of the work under this label is:- Digital Promo
- Analyses – this can include comparative/competitive analysis, suggested changes (to websites, social networks, etc), areas of focus, and more. The online world is your cost-effective global marketing solution. There are an ever-increasing set of tools that artists/managers/labels can use to great effect. I know which tools work, which don’t, and can help you figure out how much time & energy to spend in each place. I can save you months of fuddling around, and speed up your learning curve, so you can more effectively market, promote, book, and sell yourself or the artists that you work with.
- “Smart” grunt work. This is often driven by our analysis work.
- Career Coaching / Business Advising for Artists
Other Services
I may be available for other consulting projects with artist, labels, managers, booking agents, festivals, or organizations. I have a range of expertise, but focus on the intersection of new technology and music. Contact me to discuss specific projects. I am reachable on the social networks of Facebook, LinkedIn, or MySpace, or via good old fashioned email at erichludwig at gmail dot com
